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¡Hola!
My name is Tamara Piña.
I am a Spanish communication designer with over thirteen years experience, currently based in London.
Tamara Piña in the Climate Strike, London 2018Tamara Piña in the Climate Strike, London 2018

Work.

My work focuses on communication design for the built environment.
This means place-making through design: exhibitions; brand expression for buildings; wayfinding and signage; alongside visual identities and editorial pieces.  

I am interested in the way in which we navigate space, interact with our environment and interpret information — and how design can transform and enhance these experiences.
Colourful wall of the intro section of the exhibition Gameplan: Board Games Rediscovered. Colourful wall of the intro section of the exhibition Gameplan: Board Games Rediscovered. Reception directory. Wooden piece with an sloting system allowing update. Reception directory. Wooden piece with an sloting system allowing update. Details of content page of Constructionarium book.Tamara's Work third imageClose shot of the 100th Anniversary f Johnston Typeface's poster. Blue, red and white for the typeface mixed with a letterpress pattern in the background.Close shot of the 100th Anniversary f Johnston Typeface's poster. Blue, red and white for the typeface mixed with a letterpress pattern in the background.
Tamara's Work first imageOverview of the Old Royal Naval College visitor centre. Two intro panels on each side of teh room with a central desk. A circular timeline is hanging on top of the deskKids laughing in front of Isleworth & Syon School corridor's timeline

Methodology

I embed sustainability and accessibility in every project; integrating a holistic approach that considers impact on people, place and planet.

This approach spans the length of the design process, from concepts and ideation, material choice and production methods, through to longevity and end of life.
Diagram with 4 models for Circular EconomyDiagram with 4 models for Circular EconomyTamara's Methodology first imageTamara's Methodology third image
Signage piece. First Floor Directory.Assistants at The Great Recovery stand explaining the Miro-based Game of Circularity.

Collaboration.

I have participated in exhibitions and talks around the world, collaborating with brilliant people and teams – from artists and designers, copywriters and strategists, engineers and architects, to suppliers and so on.

This has formed a reliable network of contacts and friends, all of whom share the ambition to achieve excellence whilst loving what we do.
A sketch drawing of a room with a starecase at the back showing a second open floorTamara's Collaboration second imageTamara's Collaboration second image
Tamara's Collaboration fifth imageTamara's Collaboration third image

Contact.

Have a project in mind?
I am always interested in connecting and collaborating with like-minded people. Drop me a line or add me to your network, I would love to hear from you.