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¡Hola!
I'm Tamara Piña, a Spanish Creative Director based in London with over 15 years’ experience.

I specialise in communication within the built environment, leading projects across Europe, SWANA and APAC.

Tamara Piña in the Climate Strike, London 2018

Work.

My work focuses on placemaking through design, from branded environments and wayfinding systems to events and exhibitions.

With a collaborative approach and a strong commitment to sustainability, I create thoughtful solutions that minimise environmental impact while driving lasting, positive change for communities.

Colourful wall of the intro section of the exhibition Gameplan: Board Games Rediscovered.

Reception directory. Wooden piece with an sloting system allowing update.

Details of content page of Constructionarium book.

Close shot of the 100th Anniversary f Johnston Typeface's poster. Blue, red and white for the typeface mixed with a letterpress pattern in the background.

Overview of the Old Royal Naval College visitor centre. Two intro panels on each side of teh room with a central desk. A circular timeline is hanging on top of the desk

Kids laughing in front of Isleworth & Syon School corridor's timeline

Methodology

My approach centres on conceiving spaces as multidimensional, layered environments, where every element works together to shape and enhance how people experience a place.

Seeing design as a catalyst for positive impact, my methodology considers every stage, from brief to outcome, to create solutions that are engaging and meaningful, while being environmentally responsible and inclusive of all.

Diagram with 4 models for Circular Economy

Assistants at The Great Recovery stand explaining the Miro-based Game of Circularity.

Collaboration.

Whether leading teams or contributing as part of wider global ones, I’ve been fortunate to work alongside and collaborate with some truly incredible professionals.

These experiences have also helped me build a strong network of trusted collaborators and friends, united by a shared ambition to do great work, strive for excellence, and, above all, enjoy what we do.

Contact.

Have a project in mind?
I am always interested in connecting and collaborating with like-minded people. Drop me a line or add me to your network, I would love to hear from you.